The Basics of SEO Explained

Whenever you search for anything in a search engine, you will find thousands of results, i.e., web pages. Some web pages appear at the top of the results. So, why are they at the top? What makes them special?

If you want your website or online business to rank at the top of any search engine, you need to know SEO. This is how you optimize your website so it can rank higher on any search engine or online platform.

What is SEO?

SEO stands for Search Engine Optimization. If you think you know what it means, read this article to the end because I will discuss SEO in detail.

So, what is SEO? SEO — Search Engine Optimization is made up of two words: "Search Engine" and "Optimization." Let's discuss "Search Engine" and "Optimization":

• Search Engine: It is a software system that search out the information on the internet worldwide.

• Optimization: Optimization means making the best or most efficient use of a resource or situation.

So, Search Engine Optimization is the process of using a search engine in an optimized way so that our website/web pages can rank higher.

If I have a business or a website, I want my site to appear when someone searches for topics related to my business or product. This is the best use case of SEO.

What is Search Engine ?

Search Engine is a software system designed to search out the information throughout the world wide web according to the user's query. It means when a user does some query on search engine, then it's search engine's duty to find the related content in the internet according to the user query and show him/her the result.

Importance of Search Engine

Suppose I just want to know the price of Tesla car then I just google "tesla car price" then google shows me the content related to the tesla price.

If there were no any search engine then I have to memorize the exact url of the tesla website so I can checkout the latest price of tesla car. That means have to memorize the each and every website url and their related content for the future use which is really a headache.

So you can understand how much search engine made our life easier.

Top Search Engine

Google is not only the search engine, there are a lot of search engine out there but the top 3 search engines are

1. Google

2. Yahoo

3. Bing

Some other example of search engines are

• Baidu : Baidu is very much popular search engine in the China. Approx 85% of the search engine market in China is covered by Baidu.

• Yandex : Yandex is very much popular search engine in Russia. Approx 50% of the Russian people use Yandex.

• DuckDuckGo : Google does store our data for their use but DuckDuckGo is popular for not storing the user data. It is for the people with privacy concern.

How Does a Search Engine Works ?

I used to think that whenever I searched for something, the search engine would look through the entire internet for content related to my query and show me the results. However, this is not the case.

Before we start typing or searching for any topic, the search engine performs several important functions in advance. Let's understand step-by-step how the search engine works.

We all know that there is a lot of data available on the internet. Whenever a content creator uploads data, such as a website, blog, image, or audio/video, Google's crawler scans all the data. It analyzes which data is on which page and what the content is about. For example, it determines if a page is about food, technology, or law and order. Then, it stores this information on Google's own local server.

Now, Google's Indexer categorizes this content into different categories. For example, there are different T-shirts available in an online T-shirt store. Google's Indexer categorizes these T-shirts into different categories such as Black T-shirts, White T-shirts, etc. This way, Google can provide relevant information to the user.The information is categorized and stored in main server which is connected to the user. Now the google show the result using the ranking algorithm from the main server. When we search anything in google, the result page that appear after searching is called SERP ( Search Engine Result Page ). So the ranking of a website/blog in the SERP is decided by the google.

Summary

SEO, means optimizing a website to rank higher on a search engine results such as Google, Yahoo or Bing. A search engine categorized content on the web using crawler that analyze information on the web and enable one to quickly locate specific data. The main purpose of implementing SEO is to favor a certain Website in the SERP, so that it appears when users look for relevant content online. It is required for those organizations, which focus on gaining and developing the Internet traffic flow.